WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.
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Not every piece of regulation is bad news for brands. WFA Policy Manager Fraser Bridges explains why the EU’s latest green…
Six of WFA's strategic partners of WFA share their global marketing predictions for 2024.
Aude Gandon, Global Chief Marketing Officer at Nestlé, is one of the five global marketers shortlisted for the WFA…
Morgan Flatley, Global Chief Marketing Officer & Head of New Business Ventures at McDonald's, is one of the five global…
Asmita Dubey, Chief Digital & Marketing Officer at L’Oréal, is one of the five global marketers…
Marcel Marcondes, Global Chief Marketing Officer at AB InBev, is one of the five global marketers shortlisted for the WFA…
Lisa McKnight, EVP, Chief Brand Officer at Mattel, is one of the five global marketers shortlisted for the WFA Global Marketer of…
Overview of the Insight Forum held in New York City in November 2023
WFA member benchmark on the importance of demonstrating the return of investment (ROI) of Insights & Analytics function.
WFA member benchmark on perspectives on Consumer Intimacy Programs
WFA member benchmark on the key skills insights leaders are focusing on
According to a recent survey conducted by WFA and The Observatory International, 66% of brands now have in-house agencies, with 21%…
This year we talked again to some of the brightest minds in the industry for our WFA podcast, bringing you tips and insights for…
WFA member benchmark exploring how marketing organisations manage their end-to-end talent process, with a focus whether they…
The world keeps throwing up new challenges, but marketers show that collaboration can be a powerful solution to even the toughest…
The WFA’s experts identify five areas for action in the year to come.
The latest climate conference is a mixed bag, resistance to change at a political level, combined with people driving real business…
Overview of the Media Forum held in New York City in November 2023
This year’s Most Contagious highlighted the need for empathy combined with data and insights to create impactful and…
Context: The GARM Brand Safety Floor + Suitability Framework was first deployed in September of 2020, and then updated in June 2022.…
Since the Hamas terror attacks on Israeli civilians on October 7th and the ensuing Israeli military response in Gaza,…
